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We love electric bicycles... and it shows.
The dura team consits of a collection of eBike geeks. We are on a mission to start bringing affordable no-compromise bikes to the UK. Each bike we sell has the perfect balance between affordability, performance and quality.
Our cargo
launching soon
01. Torque Sensor
A rear hub motor made to ride like a mid-drive motor, the torque sensor will deliver the smoothest ride.
02. Comfort Focused
We will be introducing front forks into the design to add another level of comfort to the ride.
03. Highly Configurable
This bike will have fantastic upgrades on launch and we will strive to grow the accessory library over time.
04. Confirmed Launch Date
We have spent months testing and configuring our bike, we are happy to announce a spring 2023 launch date.
We love electric biking.
A greener future is on your doorstep – just get out on your dura and go find it!
We’re a UK-based company, we offer solid warranties and customer care.
We love electric bikes. Our team lives and breathes all things cycling.
Improve your quality of life by riding happy and connecting with your local community.