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Put the feel-good back into travel.

Dura was founded to put the feel-good back into travel. Our range of fun, affordable e-bikes and scooters, make sustainable travel exciting and accessible too.

Our products are designed to help you embrace a life lived locally. Making easy everyday journeys enjoyable — and helping riders leave a positive footprint on the neighbourhoods around them too…

Our history

We’re on a mission to challenge the health issues facing the world today by making sustainable travel alternatives fun and accessible for everyone. We are champions of people and planet – and care about both in equal measure.

By using our bikes to get around, not only will you cut emissions and improve air quality, but you’ll also improve your quality of life by riding happy and connecting with your local community.

We love electric biking.

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